Starting with clarity is essential when building iOS apps: identifying the target users, defining the app’s purpose, and deciding which scenario to tackle in the initial release. A thorough discovery phase helps define the MVP scope, pick the appropriate architecture, and avoid features that look good on paper but don’t enhance actual usage.

After the foundation is laid, attention turns to how the interface behaves, as well as performance and stability across different iPhone models and iOS versions. Consistent navigation patterns, solid state management, and well-planned integrations (payments, authentication, analytics, and backend APIs) simplify maintenance and enable scale after the App Store debut.